The Gelel Company is the company that produces technological devices in Hora. Its headquarters are in Aster Town. The Gelel Company (Gelel Co.) manufactures everything technological in Hora. It is a tall tower-like building with many glass windows. Gelel Co. mass produces Poké Balls, Pokégear, and contructs Pokédexes at Professor Changi's request. It's "G" logo strangely resembles that of Team Galactic. Celine, the twin sister of the Gym Leader Lorraine, recieved her Pokédex directly from this company.